Evaluate This Case Using the Three Elements

MGMT 325 Will Technology dispense with the Publishing Industry pg 104. September 16, 2012 Case Study Questions 1. Evaluate the impaction of the net income on sweetspaper and nurse publishers using the value string and competitive forces simulates. The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most troubled segment of the publishing industry because of the availability of alternatives and publishers inability to protect their fill. Traditional photographic print parolepapers dismisst match the ease of use and immediacy of online papers.Its in addition lots much expensive to print and distribute handed-down newspapers adding to publishers crash costs. Many of the traditional newspapers primary activities are expensive while those activities hold surfacet necessarily exist for online newspapers obtaining paper, maintaining printing press equipment, distributing print papers, conference old pap ers, collecting honorariums, etc. Online news sites dont baffle any of those expenses or processes to deal with. Traditional book publishers are veneering similar situations from substitute products and services and new market entrants.Many brick-and-mortar bookstores accommodate closed in(p) for two main reasons online sales and new electronic downloads to e-readers and smartphones. As with newspapers, online book sellers and e-books dont wipe out all the overhead costs of traditional book stores and publishers nor all the processes to get products to customers. 2. How are newspapers and book publishers changing their fear models to deal with the Internet and e-book technology? Online newspapers are pursuing more online publicizing dollars and partnering with Google and Yahoo to share revenue from advertising.Some news sites charge fees for newspaper content delivered to new reading devices. Another option is for news sites to charge fees for agio news and opinion. Because advertising remains a major source of revenue, the newspapers mustiness grow their online revenue fast enough to offset their losses from print advertising. Internet advertising ranks second only to television for ad spending. E-books have become a new channel for book content distribution. sales are skyrocketing thanks to the popularity of Amazons Kindle e-book reader and the iPad.Publishing companies have begun investing more resources in the Kindle and iPad as delivery platforms for their books and little money in traditional delivery platforms like print news and bound books. Textbook publishers are lay downing on iPad versions of their produceings newspapers have apps out for the iPad and offer Kindle subscriptions to readers and major publishers are contracting with software companies to win over existing files to e-reader compatible products. 3. How can newspaper and book publishers take punter advantage of the Internet? What will it take for them to benefit from e-bo oks?Explain your answer. record book publishers are on the right track by investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. orchard apple tree announced in February 2011 that it would receive a 30 percent fee for each sale of digital content sold through its App Store. apple also prohibited app developers from placing links to external Web sites within their apps, effectively preventing these developers from guiding their app users to product offerings that would not be subject to apples fees.Apple also plans to prevent publishers and other content providers from receiving information about their iPad customers unless customers set apart permission beforehand. Publishing companies have strenuously objected, arguing that they need this knowledge to successfully market and advertise their products. Apple says the rule protects the privacy of iPad owners. period Apples policies may protect iPad owner privacy, they also work against publishers who need data and information about products to effectively pass over evolution products customers indigence.Apples policies also put too much power in one companys hands and prohibit the free draw of products, data, and information. Google, on the other hand, hopes to offer a more open model that allows readers to access books using any Web browser. Its advantage is that it is not tied(p) down to any individual device. That gives an advantage to readers and to publishers who can access data and information and understand the marketplace better. The model also gives Google a much larger reach in the marketplace.And, instead of just e-reader users, Googles keister audience will be the 190 million monthly Internet users in the United States. 4. Will technology be able to but the newspaper and book publishing industries? Explain your answer. Technology does hold the mishap of saving newspaper and book publishing industries, but only if those industries continue to change and modify their business models. Newspapers must continue to move remote from print and more toward online content, changing the way they provide customers with information. They cannot continue to confide on old methods hoping online content will go away.The same can be said in regards to book publishers. They must continue to make grow their products, taking advantage of the cost-savings that comes with digital versions of their books. They must continue to pressure those companies who want to control the channel like Apple and insist on macrocosm a central part of how content is delivered and at what price. newspaper publishers can and should offer promotional items and events in e-books and news sites that are not possible in print versions, including interactive items like coupons, contests, and access to additional content.References Burrell, I. (n. d. ). Can Apple save the newspaper industry? T echnology & Gadgets, Life & Style Belfasttelegraph. co. uk. Belfast, Yankee Ireland, UK, World, News, Business, Entertainment , BelfastTelegraph. co. uk. Retrieved September 16, 2012, from http//www. belfasttelegraph. co. uk/lifestyle/technology-gadgets/can-apple-save-the-newspaper-industry-14648806. html Kibee, J. (n. d. ). THE WORLD WIDE nett AS AN INFORMATION RESOURCE. welcome. html. Retrieved September 16, 2012, from http//web. simmons. edu/chen/nit/NIT96/96-151-Kibbee. tml Larson, C. (n. d. ). Online Book Publisher Advantages of Online Publishing . internet . Retrieved September 16, 2012, from http//internet. ezinemark. com/online-book-publisher-advantages-of-online-publishing-7d35fbe9e846. html Laudon, K. C. (2013). Essentials of management information systems (Global ed of 10th rev. ed. ). Harlow Pearson Education Ltd.. Turning the Page The Future of eBooks. (n. d. ). http//www. pwc. com. Retrieved September 16, 2012, from www. pwc. com/en_GX/gx/entertainment-media/pdf/eBo oks-Trends-Developments. pdf