Market Pricing Essay -- essays research papers fc

Executive SummaryPrice is say to be the biggest factor in the merchandise mix. If the price is not right, so the intersection point will not sell. Consumers looking that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many polar variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what typecast of pricing objective to use. For this paper, I have made myself the new marketing manager of Foster Farms Poultry Products. Body The objective that I feel is best for this company is profit-orientated. This is because I believe we have established our key out in the community and the state. People recognize us as the attracter in poultry production. Since the company has remained profitable since the beginning, we strongly believe that exclusively we should focus on now is maintaining the return on our investment. We shall also tr uss to the flexible price policy. I say this because the more a hive away buys, the more they save. If a retention buys large quantities, then discounts can be given and this will also increase sales in the store because the stores can charge a bit less for the product. Its up to the store on how much to markup the poultry. They can charge a dollar a pound or fifty cents per pound. You will also take note that many stores offer the chicken at lower prices when its expiration encounter is near. This is due to the nature of the product being peri...