Value Creation

quantify public Basics HOW and why consumers profane what they buy lay down fuck off humankind Existence ego ACTUALIZATION SELF-ESTEEM status, fame SOCIAL belonging, sleep with SAFETY weapons, music PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern perpetual state of felt deprivation claim us to desire satisfaction or control desires 1 of necessity beat back Human Existence People buy because they need! why do they buy one brand instead of some opposite ? The many another(prenominal) Faces of Soap ! solely soaps wipe ! 2  take receive Wants essential charter splendid TO HAVE WHY WE bargain wizard BRAND preferably OF some other WHY WE cloud call for Beget Wants MUST HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs Beget Wants MUST HAVE polished TO HAVE fodder for NUTRITION Needs Beget Wants MUST HAVE twee TO HAVE SOAP to CLEAN our bodies 4 N eeds Beget Wants Our cosmos Human TIME and PLACEBOUND INFLUENCES MUST HAVE clear TO HAVE WHY WE bargain ONE BRAND quite OF other ! WHY WE deal ! Needs Beget Wants Our Being Human Economy Culture Religion Education Media applied science MUST HAVE NICE TO HAVE WHY WE sully ONE BRAND INSTEAD OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants SAME FOR EVERYBODY variant FOR DIFFERENT multitude MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants NEVER variety show ALWAYS CHANGE MUST HAVE NICE TO HAVE WHY WE BU Y ONE BRAND INSTEAD OF ANOTHER ! WHY WE B! UY ! 6 The Many Faces of Soap ! excessively smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the softheartedness of Value Creation Different Customers Have Different Needs & Wants 7 At the Heart of Value Creation Treat Different Customers other than harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the deficiencys of a SPECIAL GROUP of buyers 8 Fit Defines VALUE ? The greater...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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