Jones Blair Case

Jones- Blair Case Marketing 450 Grand Canyon University Vicki Littleton March 4, 2012 Jones-Blair conjunction The Executives at Jones Blair find themselves at an impasse. The company is trying to patch up how go around to deploy marketing efforts with valid solutions that were presented by each executive. Characterizing the Industry The U.S. pigment industry is considered to be a maturing industry. In 1995, gross revenue we re estimated to be slightly over $13 billion. The U.S.

paint industry is split up into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings(35%) and special purpose coatings(22%). architectural coatings be superior general purpose paints, varnishes, and lacquers that are utilize on residential, commercial and institutional structures. They are sold through wholesalers and retailers. OEM coatings are formulate to industrial buyer specifications and are used for perpetual goods such as automobiles, transportation equipment, building products and industrial machine ry and equipment. peculiar(prenominal) pur! pose coatings are formulated for special applications or environmental conditions (extreme temperatures, exposure to chemicals). They are used for automobile and machinery refinishing, industrial social system such as factories, railroads, bridges, marine applications, highway and traffic machines and detonator paints. In 1995, the U.S. sales for architectural paint coating accounts were at $5.5 billion (without sundries.) The architectural coatings are in a beat out along with market. The mucky growth rate measured in dollars could be traced clog to a slowing growth rate in...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper