Assignment 3 Essay Example | Topics and Well Written Essays - 1750 words

naming 3 - Essay ExampleThe loony toons of view being taken from the individual is purely by a profit or notes-making mindset. Concerns such as data security and data storage atomic consider 18 literally thrown out the window, as social media is purely seen as a selling point for companies and individuals alike. Using social media for the affable and leisurely means of communication across transnational borders for family and friends is not in the mindset of the individual in the aforementi 1d conversation. The notion of making money while you sleep has been discussed wide in internet marketing and social media marketing circles throughout the past decade so often so that individuals coming into the profession of social media marketing are led to believe that they too bed make money while they literally are asleep. Yet there are a number of facets, both moral and ethical, that must be considered when using individual data from social networks for the purpose of publicizing t hrough social media networks. How would nodes react if, whilst completing their online banking, they were to see an advertisement pop-up offering a meal tax write-off at the latest restaurant they went to? Undoubtedly customers could become a bit finicky when they begin to ca-ca their spending habits are not only being tracked, but are actively used to barely promote additional products and services. People hate to be sold, yet a pop-up on a customers screen may just be the trigger to earn even more money from them. According to data obtained from the World Bank on worldwide internet users (Internet users as region of population, 2012) 32.77% of the worlds population is now using the internet. All people of the aforementioned percentage would be interacting with some dust of social media, whether it is Facebook, Twitter, MySpace, Google, Yahoo, and so on. The potential of advertising through such mediums in an useful and visually aesthetic way is unfathomable. College dropout s are turning into overnight internet multimillionaires as they are set-back to understand the power of social media marketing. The golden years of elderly experienced working hard for ones money by working 10, 12, 14 or even 16 hours per day has been replaced with unripe moguls, who with a keyboard, a mouse and internet access have the capabilities to begin running their own online melodic line from the comfort of their own home with no prior qualifications or experience required. Evans (2010) states individuals are able to expand the use of social media marketing more than just by selling and promoting it is through the use of impelling dream-like visualisation from the business owner to the prospective buyer which will entice them to purchase a situation product. Today, entrepreneurs have taken quickly towards information selling and using social media as a form of exponentially increasing their brand awareness. Where previously, word of mouth was predominantly seen as a bu siness device driver in future sales, today it is simply the click of a Like button on Facebook, or a photo or instant tweet to friends on Twitter which will determine the success and viability of a company. Business owners will also need to embrace social media marketing and use it to its fullest potential. A number of traditional offline businesses such as postal services are starting to move towards wagon train a greater portion of their business activities towards the online arena.